LoveFrom and Moncler’s playful new collection blurs industrial design and fashion
Zipped inside the new down-filled Moncore jacket from luxury outerwear brand Moncler , I’m already ready for summer to end. Within seconds, I’m also ready for a fall hike, or an early winter rain, or the brunt of a snowstorm. That’s because the Moncore jacket is also a base layer for an innovative three-piece outerwear system, including a field jacket, parka, and poncho. Designed in collaboration…
Moncler and LoveFrom, a studio from former Apple designer Jony Ive, have teamed up to create a new collection of modular outerwear. The collection, set to debut at Moncler's new Manhattan flagship store, expands on the duo's previous modular system with a single fabric-based garment and multiple shells. This time, the collection features a matte khaki color and eight New York-inspired patches with Moncler's duck mascot, Monduck, and LoveFrom's bear mascot, Montgomery.
LoveFrom's design team, which includes industrial designers, typographers, architects, animators, and user interface designers, approached the project with a focus on blurring the lines between industrial design and fashion. The result is a collection that includes custom animations, postcards, unique washing instructions, and folding paper models, all designed to showcase the collection's New York connection.
According to Ive, the collaboration started with a concept rather than a specific style, and LoveFrom's approach to the project emphasizes the simplicity and challenge of creating a truly cohesive one-piece garment. While there's no set timeline for future collaborations, both Ive and Moncler CEO Remo Ruffini express a desire to continue working together in a personal, non-business-driven relationship.
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