Lauftreff: Erst Run Club, dann Cappuccino – ein neues Geschäftsmodell für den Laufsport

Düsseldorf, early Sunday morning, just before eight in the morning, a group of individuals in running attire converge on the square in front of a church in Bastionstraße, Düsseldorf. Similar to summer and winter, more than a hundred runners gather here every week – for a shared warm-up, followed by a five to ten kilometer run. At precisely eight o'clock, the group embarks on their run at a comfortable pace, making their way towards the Rhine.

Leading the group is David Ebisch, one of the founders of the sports brand Another Cotton Lab, who launched the Sunday Running Club two years ago. The running group meets weekly, with some attending regularly while others drop by occasionally. Participation is free and voluntary, and while some wear the brand's clothing, it is not mandatory.

Ebisch found the idea of a Run Club quite natural: "We who are part of the team already run once a week. So, we thought, why not invite our friends and customers to join us?" Initially, only a handful of enthusiastic runners showed up, with occasional events attracting 200 to 300 participants. Typically, around 100 people attend.