Running Meeting: First Run Club, then Cappuccino - a new business model for running
From individual sport to community activity: running clubs are changing running. Many sports brands benefit from this. And the competition is growing.
In Düsseldorf's old town, over 100 runners gather every week, rain or shine, to run together. The Sunday Running Club, founded by David Ebisch, meets at a church in Bastionstraße at 8am, and sets off at a leisurely pace along a 5-10km route to the Rhine. The group has been meeting weekly for two years, and participation is free and informal.
Some runners wear clothing from Ebisch's sportswear brand, Another Cotton Lab, but this is not required. Attendance varies, with 200-300 runners turning out for special events, and around 100 on regular weeks.
Written by urgent.news from Handelsblatt's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
