Korean musicians counter short-form trend with long-form films
"Of the songs I've made, the only one that reached No. 1 on the Melon chart is 'Bam Yang Gang.' The funny thing is, everyone knows the line, 'On the way out you said to me,' and everyone knows 'So sweet and sweet, so sweet and sweet.' But there are a lot of people who don't know the part, 'The table legs break' (a Korean idiom for a lavish feast)." Singer-songwriter Chang Kiha, who released his…
Korean musicians are challenging the trend of short-form music consumption with the release of a long-form album and accompanying film. Singer-songwriter Chang Kiha explained that most of his songs have gained popularity due to being featured as background music in short videos. Chang's latest project, the studio album Sansanjogak, is a response to this shift.
The album includes a 33-minute short film that showcases every track from the album. Chang wanted to create an album with a reason for listeners to engage with it from start to finish, rather than a series of bite-sized pieces.
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- Korean musicians counter short-form trend with long-form films koreatimes.co.kr
