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Jeff Bezos Wore an $8,000 Watch for More Than a Decade. Now He Has a $2.4 Million One

For more than a decade, Amazon’s founder stuck with an understated Ulysse Nardin. Watch experts and a cultural anthropologist say his move to one of the world’s rarest says something larger.

Jeff Bezos Wore an $8,000 Watch for More Than a Decade. Now He Has a $2.4 Million One

We haven't written up this one. Inc. has the full story — the link below goes straight to it.

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