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How Amazon's Zoox, which has ~100 AVs in its fleet, is utilizing social media influencers, community events, and ad campaigns to compete with Waymo in SF (Emmy Martin/New York Times)

The Amazon-owned driverless car company is a distant second to Waymo. Its pitch to riders? Wine pop-ups, festival sponsorships and a car built to be filmed.

We haven't written up this one. Techmeme has the full story — the link below goes straight to it.

Also reported by 1 other outlet

Read the original at nytimes.com →

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