GOIL won’t give up ground as Star Oil battles for market share, says Edward Bawa
GOIL is ready for a tough fight to retain its position in Ghana’s fuel market as competition from Star Oil intensifies, Chief Executive Officer Edward Bawa has said.
Edward Bawa, CEO of GOIL, remains committed to defending the Ghanaian fuel market against intensifying competition from Star Oil, according to his recent interview on Joy News’ PM Express Business Edition. The two oil marketing giants have been engaged in a fierce price war as they vie for market share in the downstream petroleum sector.
While Mr Bawa acknowledges that GOIL and Star Oil are both striving to succeed, he asserts that his company will not relinquish its market position easily. "Our relationship has been businesslike. They are competitors like us. They want to do well. All of us are competing for the same market, and we are using the strategies we find best to win that customer," he stated.
Despite the personal and professional relationship between GOIL's CEO and Star Oil's CEO, Philip Kwame Tieku, Bawa has never met his counterpart in person. Nevertheless, their cordial interaction on social media has strengthened their relationship, with Tieku's birthday wish adding to the personal touch. As the competition in Ghana's fuel retail market heats up, price remains a crucial factor for companies seeking to attract and retain customers.
GOIL's CEO's remarks indicate that the company will implement its own strategies to defend its market share against Star Oil's aggressive price tactics.
Written by urgent.news from Joy Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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