GOIL CEO praises Star Oil counterpart despite fierce market rivalry
The Chief Executive Officer of GOIL, Edward Bawa, has praised his counterpart at rival fuel marketing company Star Oil, Philip Kwame Tieku, describing their relationship as healthy despite the fierce competition between the two companies.
Edward Bawa, CEO of GOIL, commended his rival at Star Oil, Philip Kwame Tieku, acknowledging the healthy relationship between the two competing fuel marketing companies. Both firms vie for the same customers and employ diverse strategies to strengthen their positions in the fuel market. Speaking on Joy News’ PM Express Business Edition, Bawa emphasized that the relationship between GOIL and Star Oil remains strictly business-oriented.
"They are competitors like us," he stated, adding that "we are using the strategies we find best to win that customer." Bawa expressed his well wishes for Tieku but predicted that GOIL would prove difficult to surpass. The comments come amid an intensifying fuel market where GOIL and Star Oil are locked in a fierce competition, often engaging in price wars to lure motorists.
Despite this commercial rivalry, Bawa highlighted the absence of personal animosity between him and Tieku, who have never met in person but maintain a friendly relationship through social media. He recalled a kind gesture from Tieku's birthday wish, which showcased the maturity of their business partnership. "It shows that while we are competitors in the business world, we can still be friends on a personal level," Bawa remarked, underscoring the healthy nature of their relationship.
Written by urgent.news from MyJoyOnline Ghana's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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