ear Featured In iPhone Duo Commercial
Apple has redesigned so much of everyday life. But one thing that can get overlooked, perhaps because of its big, nasty corporate ways, is its influence on music. For months, I’ve been thinking about Slayyyter’s comments on iPod music. Not only did the technology revolutionize how a generation consumed music, but its marketing played a significant role, too. As Apple evolved our intimate…
Apple's latest iPhone commercial features the intimatelectro duo ear, who have been gaining attention through Apple's marketing strategies. The duo, Yaelle Avtan and Jonah Paz, have gained popularity with their iPhone recordings for the album Rumspringa. Their song "Threads" was recently featured in a new iPhone commercial, marking a full-circle moment in their journey.
This comes at the launch of the new iPhone 18 Pro and Pro Max models, which were introduced at Apple's event in Cupertino. The new phones boast camera improvements and come in ROSÉ color options. Additionally, the commercial underscores Apple's ongoing influence on music, as A.I. assistant Siri aids in discovering ear's music after receiving a recommendation via text message.
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