CRTC moves forward with changes to make it easier to compare internet plans

Canada's telecommunications regulator, the CRTC, is implementing new rules to help consumers better understand information about internet speeds and prices when shopping for home plans. The new regulations, set to take effect next March, require internet providers to advertise typical speeds during peak usage hours (7 p.m. to 11 p.m. local time on weekdays) instead of using "up to" speeds.

Additionally, providers must list the monthly price after any promotion ends, helping Canadians choose a plan that fits their needs and avoid unexpected surprises. The CRTC proposed these disclosures last year, drawing comparisons to food nutrition labels at grocery stores. While some providers argued the changes would be costly and redundant, others believed the label would cut through promotional language and boost consumer literacy when comparing plans.

The move is part of a series of consumer protections, including the ban on activation, cancellation, and modification fees since June, self-serve options for plan adjustments, and notifications when a bill discount is about to expire.