Convenient Protein Products Gaining Popularity in Japan
Tokyo, Sept. 10 (Jiji Press)--Japanese food companies are offering more protein-rich options for health-conscious consumers, including curry and coffee products. While protein supplements have had an image of being something for people trying to bulk up, companies are offering more convenient options as public awareness grows that protein is a key nutrient for leading a healthy life. In ...
Tokyo, September 10 - Japanese food manufacturers are ramping up production of protein-rich products to cater to health-conscious consumers, according to Jiji Press. While protein supplements have been perceived as a niche market for bodybuilders, companies are now offering more convenient protein options as people become more aware of protein's importance in maintaining a healthy lifestyle.
In June, House Foods Corp. introduced a ready-to-eat curry pouch containing 30 grams of protein, equivalent to half of the daily recommended intake. The curry, made with chicken breast and protein powder, aims to promote curry consumption not just for its taste, but also for its health benefits, the company explained. Meanwhile, Maisen Fine Food Co. has developed a product that allows consumers to boost their protein intake by adding soy protein granules to their rice during cooking.
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