BBVA apuesta firme por Italia y redobla la oferta por el ahorro
Eleva al 4% la remuneración para nuevos clientes y al 4,25% la de la nueva liquidez de los actuales. Leer
BBVA is doubling down on its strategy in Italy, strengthening its offer for saving. The Spanish bank has launched new offers targeting both new and existing customers, aiming to boost acquisition and retention rates. These initiatives coincide with the most extensive marketing campaign launched to date in Italy, highlighting the strength of a digital offering backed by a 169-year-old institution.
From September 8th to December 11th, BBVA is providing new clients with a gross yield of 4% for balances up to 200,000 euros, plus a 4% cashback on purchases made with the debit card. After the seventh month and until December 31st, 2030, the balance will continue to earn interest, with the quarterly rate equal to 25% of the European Central Bank's (ECB) rate in effect one day before the start of each quarter. The bank will inform clients of the exact rate applicable in the following quarter.
In addition to the higher interest rates, BBVA is offering free accounts without management or subscription fees for the first six months, which will remain permanent afterward. This comes as BBVA commits to offering positive interest rates until December 31st, 2030, up from the previous expiration date of December 31st, 2027. The 4% rate is the highest BBVA has offered for accounts since its arrival in Italy in October 2021.
The new offer is one of the most competitive currently available in the Italian banking market. Competitor ING offers a 4% rate for 12 months up to a 200,000 euro balance, with a condition of maintaining at least 1,000 euros per month in the account. BBVA has reworked its cashback proposal, increasing it to 4% but reducing the maximum purchase amount to 210 euros.
Between September 1st and December 11th, BBVA will offer existing clients a 4.25% rate on new liquidity starting October 1st. The bank currently has over 900,000 clients in Italy and aims to reach one million by the end of the year, with acquisition rates accelerating in the first half of 2026 based on financial sources. If this trend continues, the bank could reach its goal earlier than expected.
Written by urgent.news from Expansion ES's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
