Amber Beila secures finalist spot at Hashtag Asia Awards 2026

Amber Beila has been named the sole beauty brand shortlisted for the Best Social Media Campaign: Facebook category at the prestigious Hashtag Asia Awards 2026. The brand's "Within" campaign, which focuses on personal confidence stories, is leading the brand into its next phase alongside a four-piece skincare collection and a new Orchard Road outlet.

Amber Beila's confidence-driven approach is resonating with audiences who are increasingly wary of influencer-led promotion and value relatable voices. The brand's personal stories of everyday confidence, as seen in the "Within" campaign, reflect a wider focus on personalized skincare and self-assurance beyond physical appearance.

The awards, in their fifth year, span 42 categories and reflect emerging audience behaviors and platform trends. Judges praised this year's shortlisted work for its strategic planning, creative risks, and effective amplification, as well as its ability to blend commercial goals with emotional connection and measurable impact.