Amazon makes it easier to buy what you see on Prime Video
Amazon is expanding shopping integrations across Prime Video, letting viewers discover products tied to thousands of shows, movies, and live sports through X-Ray, its shopping app, and a new Lens-powered “Shop the Scene” feature.
Amazon is enhancing its Prime Video experience by introducing new features that make it easier for viewers to shop for products while watching their favorite shows and movies. The retail giant has integrated its existing X-Ray feature, which displays real-time actor bios, character names, and other details, with a new "Shop the Scene" functionality powered by Amazon's Lens technology.
This allows customers to "shop the scene" and discover products related to what they're watching, such as outfits, home decor, or other items featured in the scene. Additionally, Amazon is expanding its "Shop the Show" second-screen shopping experience, which was previously available through the Amazon mobile shopping app, to more than 8,000 titles in the U.S., up from 1,300 titles.
These changes will make product recommendations more prominent and accessible, ensuring that viewers can seamlessly transition from watching their favorite content to making purchases related to it.
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