Uber rival inDrive scales beyond ride-hailing to capture more consumer spending
inDrive's ad business, first piloted in July 2025, has served more than 2 billion impressions and attracted over 2,000 paying advertisers a month.
Ride-hailing platform inDrive is expanding its offerings beyond just transportation to capture more consumer spending. After initially launching ride-hailing services, the company has now added advertising, delivery, and financial services to its core business. inDrive's advertising arm has seen early success, with more than 2,000 paying advertisers and 25 new markets in the past year.
The company sees an opportunity to reach an audience that is harder to target through other platforms, particularly in emerging markets. inDrive is also testing prepared-food delivery services in partnership with other companies, as it aims to diversify its revenue streams. Recent appointments of experienced executives in the fields of delivery and advertising further bolster the company's efforts to grow these new businesses.
While the financial impact of these new ventures remains unclear, inDrive is optimistic about the potential multiplier effect that could arise from their successful integration.
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