Top tech and startup stories to start your day with
Amazon and Flipkart have expanded their reach beyond traditional ecommerce in an effort to combat the decline in their user base share, which has fallen to just 53% as of early 2026, according to market intelligence data. The two giants have ventured into quick commerce, microdramas, in-app OTT videos, and food delivery services to keep users engaged and retain their market position.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
