The foldable iPhone Duo is Apple's boldest smartphone experiment yet

Apple has launched its first foldable iPhone, the iPhone Duo, marking a significant shift in the company's design philosophy. The new device, unveiled at the company's annual September hardware event, boasts two displays and is 50% larger than the iPhone 18 Pro Max. Priced at $1,999, the iPhone Duo represents Apple's departure from the traditional rectangular iPhone form factor that has been the norm since Steve Jobs introduced it in 2007.

John Ternus, Apple's CEO, praised the new design, noting that it offers a more intuitive and natural user experience, similar to that of an iPad. The Duo comes in two color options and features two displays: a smaller front display and a larger open screen. When unfolded, the phone can also display content on both sides of the hinge.

While Samsung and Chinese companies have also introduced foldable phones, Apple's decision to enter the foldable market is seen as a bold move that could shape the future of smartphones.