Salesforce has held talks to buy Listen Labs, an AI customer research platform, for around $2 billion
Salesforce has had talks to acquire Listen Labs, an AI startup that provides marketing research to brands, for around $2 billion.
Salesforce is exploring a potential acquisition of AI startup Listen Labs for approximately $2 billion, according to sources familiar with the matter. Listen Labs, founded in 2023, offers an AI-driven customer research platform valued at $500 million in a recent financing round. The startup's clientele includes prominent companies such as Anthropic, Google, and Nestlé.
While the acquisition talks remain unconfirmed and could potentially fall through, the deal would join a series of recent AI-related acquisitions, including Nvidia's purchase of Hugging Face for around $12.9 billion and Stripe's acquisition of OpenRouter for approximately $8 billion. Salesforce has been actively strengthening its AI capabilities, focusing on enterprise agents, a strategy reportedly considered before the company's acquisition of Hugging Face earlier this year.
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