MediaAlpha CTO Amy Yeh sells $36,000 in MAX shares

MediaAlpha's Chief Technology Officer, Amy Yeh, sold 3,000 shares of the company's Class A Common Stock on September 4, 2026, for a total of $36,000. Each share was sold at $12, which is higher than the current stock price of $11.58. Following the sale, Ms. Yeh now owns 549,091 shares of MediaAlpha Class A Common Stock. This transaction was part of a Rule 10b5-1 trading plan that she had previously adopted, aiming to cover taxes related to the vesting of restricted stock units.

The insider sale occurred while MediaAlpha's stock trades below its InvestingPro Fair Value, indicating it may be undervalued. Reports from InvestingPro Tips suggest that the company is profitable and that its net income is projected to grow this year. MediaAlpha's strong financial performance, as evidenced by a 26% increase in its second-quarter revenue to $317 million, has caught the attention of analysts.

Canaccord recently raised its price target for MediaAlpha stock from $15 to $17 and maintained a Buy rating. However, JPMorgan has initiated coverage on the company with a Neutral rating and set a price target of $15. These contrasting analyst opinions showcase the differing views on MediaAlpha's financial performance and potential.