iPhone 18 launch today: When and where to watch Apple’s big event

On September 9, 2026, Apple is set to unveil its latest iPhone lineup and other new products during a launch event titled "Surprise and Shine." The event will take place at Apple Park in Cupertino, California, and will mark the first major iPhone launch under new CEO John Ternus. For Indian viewers, the keynote will begin at 10:30pm IST on September 9, which is 10am Pacific Time (PT).

The event is expected to last one to two hours, with Apple streaming it on its official website, the Apple TV app, and YouTube channel. Indian viewers can set reminders on YouTube to receive a notification when the event starts. Apple's India website prominently displays the event's start time of 10:30pm IST.

Apple is expected to focus on the iPhone 18 Pro and iPhone 18 Pro Max, while a long-rumored first foldable smartphone, possibly named the iPhone Ultra, may also be unveiled. However, reports suggest the standard iPhone 18 may not be part of the September launch and could arrive in 2027 instead. The event will also likely introduce new wearable products, such as the Apple Watch Series 12 and Apple Watch Ultra 4, and new AirPods.

This year's September event could be one of Apple's most significant product launches in recent years.