Instead of convincing us digital-only games are secretly a good thing, Sony was just caught testing dynamic pricing again on PlayStation 5
Sony just gave us yet another reason to hate its digital-only strategy in the form of dynamic pricing.
Sony has been caught testing dynamic pricing again, with PlayStation 5 users noticing differing discounts for Star Wars games. Users in various regions have reported different discounts for Star Wars Jedi: Fallen Order and Jedi: Survivor, some as low as CA$10.99. This pricing strategy, similar to surge pricing on services like Uber, adjusts the cost based on individual likelihood to purchase.
Sony's implementation of this practice has been criticized for its anti-consumer nature, adding to the digital-only gaming future's drawbacks. Microsoft has also been accused of employing dynamic pricing, offering varying Game Pass discounts to different accounts.
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