Genius Sports partners with TelevisaUnivision for Liga MX

Genius Sports and TelevisaUnivision have forged a partnership to enhance Liga MX broadcasts with visual augmentations, in-game data, and new sponsorship opportunities, according to a press release. This technology, powered by Genius Sports Moments engine, offers real-time insights such as dynamic in-game outcomes, player milestones, and win probabilities during live broadcasts on TelevisaUnivision's U.S. networks.

Genius Sports' Moments engine uses live data to trigger advertisements, allowing companies to sponsor crucial moments during the games. The enhanced broadcasts are set to commence this Saturday with a match between Toluca FC and Atlas F.C. on September 12, with three more games scheduled for that weekend. These data-driven broadcasts will continue every weekend until the end of the season.

Genius Sports holds the official data tracking and innovation partnership role for Liga MX, with its GeniusIQ platform installed in all 18 stadiums. The platform collects tracking data points from every Liga MX game. Andrew Captan, EVP of U.S. Sports Sales at TelevisaUnivision, expressed excitement about the official launch of their partnership with Genius Sports, highlighting how it will deepen fan engagement among U.S. Hispanic audiences and provide innovative value for advertisers.

Sean Conroy, EVP of Rights & Partnerships at Genius Sports, explained that the technology leverages live game data to generate real-time insights for fans and turn key moments into sponsorable inventory for brands. Genius Sports has partnerships with over 1,000 sports organizations globally, including the NFL, English Premier League, and NCAA. This collaboration was facilitated by AI technology and reviewed by an editor.