G-Dragon to front McDonald's campaign across 13 Asian markets
G-Dragon will front McDonald’s sales campaign across 13 Asian markets, with limited-edition merchandise created in collaboration with the K-pop artist’s fashion brand PEACEMINUSONE also set to be released. McDonald’s Korea said Wednesday it will spearhead a large-scale marketing campaign spanning 13 Asian markets. Featuring G-Dragon as the model, the campaign will begin on Sept. 17 in Korea and…
Korean pop sensation G-Dragon is set to star in McDonald's major marketing push across 13 Asian markets, the fast-food chain announced on Wednesday. In collaboration with G-Dragon's fashion label PEACEMINUSONE, limited-edition merchandise will be released to coincide with the campaign, which kicks off in South Korea on September 17 and will roll out progressively throughout the region.
McDonald's Korea believes the union of G-Dragon, a global icon known for his impact in music, fashion, art, and popular culture, with the company's widespread fan base will be highly successful. Special gochujang-infused menu items, developed by McDonald's Korea, will become the campaign's signature feature, with the red pepper paste serving as a key motif.
In South Korea, the fast-food giant will debut two new dishes on September 17: McCrispy Gochujang Butter and McSpicy Gochujang Butter, each featuring a distinct chicken patty topped with gochujang butter sauce.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- G-Dragon to front McDonald's campaign across 13 Asian markets koreatimes.co.kr
