G-Dragon to front McDonald's campaign across 13 Asian markets
G-Dragon will front McDonald’s sales campaign across 13 Asian markets, with limited-edition merchandise created in collaboration with the K-pop artist’s fashion brand PEACEMINUSONE also set to be released. McDonald’s Korea said Wednesday it will spearhead a large-scale marketing campaign spanning 13 Asian markets. Featuring G-Dragon as the model, the campaign will begin on Sept. 17 in Korea and…
G-Dragon will be the face of McDonald's marketing campaign in 13 Asian countries, accompanied by limited-edition merchandise from his fashion line, PEACEMINUSONE. McDonald's Korea announced the large-scale promotional push, with G-Dragon leading the initiative from September 17 in South Korea and spreading across the region. The K-pop star, known for his impact in music, fashion, art, and popular culture, is expected to bring significant influence to McDonald's, which boasts a global fan base.
A special gochujang-inspired menu, featuring items like McCrispy Gochujang Butter and McSpicy Gochujang Butter, will be the centerpiece of the campaign, with McDonald's Korea introducing two new items in South Korea on September 17.
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- G-Dragon to front McDonald's campaign across 13 Asian markets koreatimes.co.kr
