Carson Hocevar merch storereportedly approached $200,000 in sales after Keselowski clash
At the end of Stage 1 of last weekend's Southern 500, Carson Hocevar spun Brad Keselowski in a battle for position. They made contact twice through Turn 4, with Hocevar driving away from the incident unscathed. After the race the 2012 NASCAR Cup champion promised retribution while Hocevar was flippant and dismissive of the entire incident. Before the race, Hocevar had promised a big discount at…
NASCAR has embraced a controversial driver named Carson Hocevar, who is quickly growing in infamy. During the opening race of the Cup playoffs at Darlington, Hocevar's No. 77 Spire Motorsports Chevrolet collided with Brad Keselowski's car, causing Keselowski to lose control and crash. Keselowski, visibly upset, stated that Hocevar's time would come, while Hocevar claimed he had no recollection of the incident.
Hocevar, a 23-year-old Michigan native, has been criticized for his aggressive racing style, which often results in significant damage to other drivers' cars. Despite the backlash from his fellow competitors, Hocevar has amassed a significant social media following and is experiencing increased sales for merchandise featuring his likeness.
While NASCAR seems to be capitalizing on Hocevar's hype, the question remains whether his antics will ultimately hinder his future in the sport.
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