Apple's $1,999 bet on the foldable smartphone market
Apple has entered the highly competitive foldable smartphone market with their new iPhone Duo, priced at Rs 2,99,900 in India. The company's decision to enter the market later than its competitors, such as Samsung and Huawei, is believed to give them an advantage in shaping the category. According to IDC vice president Francisco Jeronimo, Apple's ability to leverage its existing user base could set the rules for the foldable market.
The iPhone Duo is smaller than some of its competitors and starts at $1,999, proving that Apple is targeting the premium segment of the market. The company believes that existing iPhone users who are willing to pay a premium will appreciate the next step in their iPhone experience. Analysts expect Apple to generate about $27 billion in revenue from the iPhone Duo in its first 12 months and become the largest foldable smartphone vendor by 2027.
Written by urgent.news from The Economic Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
