Apple announces iPhone 18 Pro and iPhone 18 Pro Max with major camera upgrades
At a "Surprise and shine" keynote on Sept. 9, Apple revealed the new iPhone 18 Pro and iPhone 18 Pro Max with big camera upgrades.
Apple unveiled its latest iPhone lineup, the iPhone 18 Pro and iPhone 18 Pro Max, at its September "Surprise and Shine" event. The new devices will feature a starting price of $1,199 for the Pro model and $1,299 for the Pro Max. Preorders begin on September 12, with the new iPhones set to be released on September 18. Built with Apple's A20 Pro chip, the iPhone 18 Pro and Pro Max are designed to handle the company's advanced AI features, including Apple Intelligence and Siri AI.
The devices will be available in four colors: black, silver, burgundy, and a new light blue called "glacier." The iPhone 18 Pro and Pro Max boast significant battery upgrades, with the Pro Max offering the largest increase in battery life ever on an iPhone. Camera enthusiasts will appreciate the major improvements, including a physical variable aperture in the 48MP main camera and new Pro Controls for enhanced photo and video outputs.
Additionally, Apple introduced Apple Reference Image, a feature that signs photo data and confirms what is in the shot. The Dynamic Island has also been reduced in size while gaining new functionality with a 3-in-1 activity display.
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