A $2,000 foldable iPhone? What to expect from Apple's event today
Days after taking over as Apple 's chief executive, John Ternus is widely expected to introduce a foldable iPhone at the company's Surprise and Shine event on Wednesday. That is only one of many possibilities for what looks set to be an iPhone -centric event. His predecessor, Tim Cook , was responsible for launching a string of successful products and projects, and it seems the new Apple chief…
Apple's chief executive John Ternus is expected to unveil a foldable iPhone during the company's Surprise and Shine event on Wednesday. This announcement would mark a bold move for the tech giant, as it enters the highly competitive foldable smartphone market. The event will undoubtedly be iPhone-centric, showcasing Apple's continued focus on its flagship product line.
The foldable smartphone market has grown significantly since the introduction of Samsung's foldable devices in 2019. These devices come in various designs, including the clamshell, book-style foldables, and tri-fold smartphones. However, many foldables have been criticized for visible creases due to the folding mechanism. Apple, known for its attention to detail, may be working to minimize these creases in their foldable iPhone.
Analysts are optimistic about the potential impact of a foldable iPhone from Apple. Counterpoint Research predicts that global foldable smartphone shipments will reach 100 million units by the end of 2026, with Apple potentially shipping up to six million units in the current year. This could give Apple a 25% market share in the foldable sector, behind Samsung but ahead of Huawei.
Speculation about other possible announcements at the event includes AirPods with AI cameras, an expressive lamp robot inspired by a 2025 Apple research paper, and perhaps an unexpected product like Apple TV hardware. While these ideas are intriguing, Apple's co-founder Steve Jobs was known for his "one more thing" announcements, which often turned out to be the event's major headline.
Written by urgent.news from The National UAE's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
