Apple to unveil latest iPhone lineup with as John Ternus steps up as CEO

Apple is set to introduce its newest iPhone lineup, which may include a foldable model, during a Wednesday event led by new CEO John Ternus. Ternus took over as CEO from Tim Cook on September 1. The announcement comes as many of Apple's competitors, such as Samsung, Motorola, and Google, have already released foldable smartphones. However, Apple has a reputation for waiting for technology to mature and for market validation before entering a new category.

Forrester analyst Dipanjan Chatterjee expects the foldable launch to be in line with Apple's usual approach, acknowledging that foldables currently represent a small portion of the smartphone market. He predicts that Apple's success will depend on its ability to expand this niche into a larger segment.

The upcoming iPhone 18 is likely to be priced higher due to a global memory chip shortage. The iPhone 17, priced between $799 and $1,999 depending on the model, was recently launched, and Apple has been emphasizing AI advancements, including Siri upgrades, focusing on privacy and everyday use. John Ternus will set the tone for Apple's future during his keynote address at the tech giant's headquarters in Cupertino, California.

The iPhone 17 lineup, which includes a new ultra-thin model named "Air," has been selling well. The company's vision for the future is facing challenges, as smartphones may no longer be the primary conduit to the world in the near future. Meanwhile, the Winnipeg Jets held a media session following their pre-training camp skate, with fans expecting questions about Connor Hellebuyck's situation.