3 Overlooked Reasons Now Might Be the Time to Buy Ford Stock
Key PointsFord aims to refresh 80% of its North American vehicle portfolio by volume by 2029.
Investors have plenty to consider when researching Ford Motor Company (NYSE: F). While Ford is a global automotive giant with a more stable business compared to newer companies like Rivian (NASDAQ: RIVN) or Lucid (NASDAQ: LCID), the company is also investing heavily in the future of software-defined vehicles, autonomous technology, and electric vehicles (EV). Ford is even exploring defense contracts. If you're contemplating Ford as a long-term investment, there are three key factors to keep in mind.
Firstly, it's well-known in the automotive industry that fresh product sells faster and without the need for margin-eroding incentives and deals. Recently, Ford unveiled a new team dedicated to product creation and industrialization. This team is responsible for a significant portfolio refresh, with plans to replace 80% of its North American lineup by volume and 70% of its global lineup by volume by 2029.
Among the new additions are the Fathom midsize pickup, the first vehicle on Ford's Universal Electric Vehicle (UEV) platform, and the next-generation F-150 and F-Series Super Duty, both of which are expected to deliver substantial revenue and profitable margins.
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