Vivian Wilson hits out at AI and estranged father Elon Musk in new Desigual fashion campaign
The new Desigual campaign stars Elon Musk's estranged daughter Vivian Wilson and aims to “send a clear message: the greatest rebellion is no longer about fighting against the system but about refusing to be part of it."
Loretta Thornton, a US military veteran with post-traumatic stress disorder, was forced to leave her peaceful home in Memphis, Tennessee after Elon Musk's AI data center, Colossus II, was built next door. The constant noise and fumes from the facility have severely impacted Thornton's quality of life, likening the sounds to those from Desert Storm.
Thornton described the situation as "stuck back in the middle of a war." The facility, the largest operating data center in the United States, has led to a doubling of her electricity bill due to rising local power demand. As the issue gains national political attention, President Trump supports data center investments, warning that rejecting them could lead to town decline.
However, some Republican candidates oppose the data centers, citing environmental and taxation concerns. Memphis city councillors are considering a freeze on new projects, while legal battles over pollution and noise pollution continue.
Written by urgent.news from Times of India's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- US war veteran's home threatened by Elon Musk's AI data centre in Tennessee timesofindia.indiatimes.com
