Turkish Airlines will be new Liverpool shirt sponsor in £300m deal
LONDON, Sept 8 — Turkish Airlines will become Liverpool’s new front-of-shirt sponsor from the start of...
Turkish Airlines has announced it will be the new front-of-shirt sponsor for Liverpool Football Club, commencing the 2027/28 season. The deal's total value is estimated at £300 million, making it the most lucrative single front-of-shirt agreement in Premier League history. Standard Chartered, who have sponsored Liverpool since 2010, will remain as the club's shirt sponsor for the 2026/27 season before transitioning to a "global partner" role.
The club's chief commercial officer, Ben Latty, highlighted the special significance of the shirt front for Liverpool, adding that the partnership will build upon the club's strong foundations following their Champions League final win in Istanbul in 2005. Turkish Airlines CEO Ahmet Olmustur emphasized the partnership unites two global brands with a commitment to excellence and inspiring millions worldwide.
The airline operates flights to 356 destinations across 132 countries, with Istanbul airport being Europe's busiest with over eight million passengers in the July summer peak.
Written by urgent.news from Malay Mail's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 4 other outlets
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- Liverpool announce five-year sponsorship deal with Turkish Airlines brecorder.com
- Liverpool announce five-year sponsorship deal with Turkish Airlines channelnewsasia.com
