Santander se lanza a por las farmacias para llegar a 10.000 clientes este año
El banco quiere hacerse a final de año con cerca de la mitad de los 22.000 establecimientos que operan en España. Leer
Santander is expanding its reach into the pharmacy sector in Spain, aiming to serve about half of the 22,000 pharmacies operating in the country by the end of the year. The bank currently operates with 7,600 pharmacies and is targeting to reach 10,000 clients by year-end. Santander's strategy focuses on specialization and combining financial and non-financial products, following a similar model to competitors like CaixaBank and Sabadell.
The new approach covers various aspects of a pharmacy's lifecycle, from acquisition or transfer to financing and equipment management, billing and payment handling, and business protection. Financial solutions include specific offers for pharmacy acquisitions, leasing for equipment, dispensers, and refrigeration units, and renting for vehicles and technology.
Santander also provides favorable conditions for pharmacists in provinces where it has agreements with professional councils, including finance for pharmacy acquisitions and leasing.
Pharmacies can access a commission-free Business Account and TPV payment solutions, while professional councils with which Santander has agreements have received tailored TPV conditions. The proposal also includes business insurance, cybersecurity solutions, and alarms. Pharmacists will have access to a personalized package for their personal needs, including finance, savings, investment, insurance, and Select services for high-income earners. Employees of pharmacies can benefit from Santander's professional collective offer.
Santander aims to strengthen its presence in the pharmacy ecosystem by forming agreements with professional councils, distributors, and other sector actors. The bank currently has partnerships with three professional councils and Cofares and is working to expand these alliances. Santander is also focusing on deepening specialization, a strategy being adopted by competitors like CaixaBank and Sabadell, who have launched pharmacy-focused divisions with comprehensive services.
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