Report: Apple Watch shipments rise 14% in Q2 as overall market drops

A new report from Counterpoint Research reveals that Apple Watch shipments increased by 14% year-over-year in Q2 2026, despite a 4% global decline in smartwatch shipments. Apple maintained second place in the market, with a 20.1% share, behind Huawei, which saw a 1% year-over-year growth and held a 21.8% share. The top five brands were Huawei, Apple, Imoo, Xiaomi, and Garmin.

Imoo held a 7.8% share, despite a 3% drop in shipments, while Xiaomi had a 6.1% share but experienced a 38% decline. Garmin had a 5.6% share, with shipments growing by 11%. Other brands accounted for 38.5% of shipments, with an 8% year-over-year decline. Counterpoint Research's Principal Analyst, Anshika Jain, noted that Apple's growth was driven by the adoption of its refreshed late-2025 lineup, and Apple Watch Series 11 and Watch SE 3 together accounted for over 80% of Apple's global shipments in Q2 2026. China was the primary driver of Huawei's growth, accounting for approximately 80% of its shipments.