Meta wants its new AI agent to run your digital life
Meta unveiled on Tuesday its new personal AI agent, Muse, which it says can actively perform tasks on behalf of users. CEO Mark Zuckerberg announced Muse in an Instagram post Tuesday. It can send emails, book travel, fill out web forms, and negotiate on a user’s behalf, Meta says. The agent runs on Muse Spark, which Meta describes as its most capable model built for agentic work.
Meta introduced its new personal AI agent, Muse, on Tuesday, which it claims can autonomously carry out tasks on behalf of users. The company's CEO, Mark Zuckerberg, announced Muse via an Instagram post. Muse can perform actions like sending emails, booking travel, filling out web forms, and negotiating on a user's behalf. The agent is powered by Muse Spark, Meta's most capable model built for agentic work.
Muse is currently available in the U.S. as a standalone iOS and Android app, as well as through muse.ai and inside WhatsApp. The service is free for most uses, with subscription plans for users who want Muse to handle longer or more complex tasks. Meta's AI glasses will soon support Muse as well. Muse will have access to users' personal information, web credentials, and payment information to assist them across the apps they use daily.
For instance, it can transform a saved Instagram recipe reel into a grocery list, suggest a dinner-party menu, and recall guests' dietary restrictions before sending invites. For more significant agentic tasks like selling a car for more or lowering a bill, Muse will continue working even after the user closes the app, reverting when changes occur or when approval is required.
For purchases, Muse can finalize transactions using an agent wallet called Link, developed by Stripe. The primary challenge in users trusting a Meta AI agent may be trust. Meta's primary revenue stream is built on harvesting personal data from its social apps, and the company has a history of disregarding the mental health of younger users.
The more autonomy an AI possesses, the higher the risk of privacy or security breaches. However, Meta assures that Muse does not share users' conversations or VM data with Meta's ad systems. Users can choose which apps Muse connects to and the level of access it has to each. For email, users can decide whether Muse can only read messages or also send them on their behalf.
Access can be altered or a service disconnected at any time, and users can instruct Muse to forget specific information it has learned.
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