International advertising expert Jonathan Beh joins Chicilon Media
4A British advertising and brand growth expert Jonathan Beh officially assumed the role of Group President at Chicilon Media on Sept. 3, 2026.
Jonathan Beh, a seasoned advertising professional, has joined Chicilon Media as the new Group President. His primary responsibilities will include leading the company's overall operations, enhancing media revenue growth, and strengthening key account management. With a career spanning corporate management, brand strategy, digital marketing, and client management, Beh brings a wealth of experience to the role.
Prior to Chicilon Media, he served as CEO of Kinesso & Matterkind Greater China under IPG and CEO of MRM Greater China under McCann Worldgroup.
Beh's expertise will complement Chicilon Media's local client base, media network, and operational capabilities, which span nearly two decades in Vietnam. The company operates over 30,000 media devices, including elevators and retail networks, generating approximately 40 million media impressions daily in major cities. Beh expressed his enthusiasm for collaborating with the team to provide greater value to clients and drive sustainable growth for the company.
Chicilon Media's chairman, Guo Zhi Feng, highlighted that Beh's appointment will introduce international approaches, standards, and experience to Vietnam, while building upon the company's local strengths. This move represents another step in the company's efforts to bolster international expertise, professional standards, and operational management.
As the company evolves from a media operator focused on consumer visibility to an AI-driven brand growth solutions provider, Beh's appointment signifies a significant milestone in this transformation journey.
Written by urgent.news from VnExpress Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
