Fondsgesellschaft: DWS wirbt wieder als Deutsche Asset Management
Die Deutsche-Bank-Tochter ändert ihren Markennamen in Deutsche Asset Management. Damit sollen vor allem internationale Kunden weltweit besser erreicht werden.
The investment firm DWS is set to revert to the name Deutsche Asset Management from November, Deutsche Bank subsidiary confirms. This name change aims to bolster the company's global positioning among investors, as stated by DWS. The new branding underscores the group's origins and highlights its global growth ambitions, the report adds.
However, the official name of the parent company, DWS Group GmbH & Co. KGaA, is expected to remain unchanged for now, as a shareholder vote would be required for such a rebranding. The report does not specify whether DWS intends to pursue this change. Notably, this is not the first time DWS has adopted a new name: the asset management arm of Deutsche Bank changed its name from Deutsche Asset Management to DWS prior to its IPO in 2018.
As of June, DWS managed assets worth nearly €1.2 trillion. Deutsche Bank holds around 80% stake in the company, which is listed on the MDax index. Bloomberg had reported the potential name change as early as early July.
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