Foldable iPhone Development History and Price Revealed in New Report
Former Apple CEO Tim Cook played a major role in the development of the foldable iPhone, which could reach around $3,000 with storage upgrades, according to new details shared by Bloomberg 's Mark Gurman . Early in the development of the foldable iPhone, the company reportedly targeted a starting retail price of $1,999, hoping to come under the "potentially controversial $2,000 barrier." The idea…
Former Apple CEO Tim Cook played a significant role in the development of a foldable iPhone, with Bloomberg reporter Mark Gurman revealing details about the project. Initially, Apple aimed for a $1,999 starting price, hoping to beat the $2,000 barrier seen in the iPhone X's launch. However, due to a global memory shortage, the price is rumored to have been discussed closer to $2,199, with some configurations potentially reaching $3,000.
Cook's interest in foldable phones was reignited in 2020 after observing their popularity in Asia, leading him to push for an accelerated development process. Apple's hardware engineering team had been studying foldable technology for years, and Cook's involvement was unusual, with the project eventually focusing on a mainstream foldable iPhone.
The device's development faced challenges such as reducing the crease visibility, improving hinge reliability, creating flexible cover glass, and implementing under-display camera technology. The final design included a 7.8-inch inner display, a 5.5-inch outer display, and a unique short-and-wide form factor, inspired by a passport and Magic Trackpad.
Despite potential durability concerns and a less impressive camera system, Apple believes the foldable iPhone will be highly sought after and will sell out. The device is expected to be unveiled at Apple's upcoming "Surprise and Shine" event.
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