AFTER THE BELL: Sun International and the high-stakes trend defining our time
While the lure of online gambling is emblematic of our steady move from the physical world to the virtual, a resurgent events industry and Sun City’s revenue growth are signs that there is still a hunger for actually being somewhere.
The transition from the physical world to the virtual realm is highlighted as a defining "megatrend" of contemporary society. This shift is exemplified by the rising revenue of Sun International's online gambling arm, Sunbet, compared to their overall revenue growth. While many people now find themselves preoccupied with virtual activities, the real world still holds a strong appeal, as evidenced by Sun City's 10% revenue increase and the continuing success of large-scale events.
The physical world's allure lies in its ability to foster a sense of connection and community, which is increasingly difficult to replicate in the virtual sphere. However, concerns persist regarding the potential societal impacts of this digital trend and the challenges of regulating online gambling.
Written by urgent.news from Daily Maverick's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
