Traveloka data reveals Southeast Asian tourists book premium trips during sales
Booking data from recent regional promotion events showed Southeast Asian travelers selected higher value itineraries and upgraded accommodation options rather than cheaper travel packages
Traveloka's data reveals Southeast Asian tourists are using sales events to book more premium travel experiences, contrary to the common belief that people seek cheaper options during sales. During the platform's recent regional sales in May and July 2026, the number of flights, hotel nights, and activities booked increased faster than the overall number of bookings, with a consistent, positive growth in volume per transaction.
More completed transactions also outpaced the growth in website traffic, indicating that sales not only attract more users but also help committed travelers upgrade their holiday plans.
Alex Jung, Traveloka's Head of Marketing, explained that sales provide an opportunity for travelers who have already decided on their destinations to commit to better experiences, such as adding an extra night, upgrading from a three-star to a four-star hotel, or including second city visits and theme park tickets. The company's upcoming 9.9 Epic Sale, running from September 7 to 11 across eight Southeast Asian markets, aligns with the year-end booking window when travelers plan trips for November and December.
Market demand is primarily concentrated in East Asia, with South Korea and Japan being key focus destinations. The sale provides travelers with a platform to capitalize on the current trends, particularly in South Korea and Southeast Asia's beach destinations. Detailed market-specific offers, including flight, accommodation, and activity deals, are available on Traveloka's website.
Written by urgent.news from Vietnam Investment Review's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
