Still on court after 20 years, the Honey Deuce keeps winning at the US Open
NEW YORK: The Honey Deuce has become as much a part of the US Open as tennis itself, with the tournament’s signature cocktail celebrating its 20th year and drawing fans across Flushing Meadows, from the outer courts to the luxury suites. While Wimbledon has Pimm’s Cup and the Kentucky Derby has the mint julep, the USOpen has made the Grey Goose vodka-laced treat its own, as the cocktail’s rise…
The Honey Deuce has become a staple of the US Open, with the tournament's signature vodka cocktail celebrating its 20th anniversary and fueling fan enthusiasm from the outer courts to luxury suites. Inspired by the mint julep at the Kentucky Derby, the Grey Goose-laced drink first sold out a run of 25,000 in 2007 for $12 each. By last year, over 800,000 were consumed at $23 per glass, with each topped by three honeydew melon balls representing tennis balls.
The popularity of this collectible glass, featuring every champion's name in diminishing font, has made the drink a sought-after souvenir. Social media has further boosted its appeal, with the U.S. Open accrediting around 100 creators this year, including 20 food and beverage specialists. The pre-mixed cocktails are handled by Levy, who ensures ample supply by scooping between 2.5 million to 3 million melon balls for the event.
While the Australian Open and Grey Goose plan to replicate success with the Grey Goose Lemon Ace in 2025, the current Honey Deuce's 800,000 annual sales suggest its enduring appeal.
Written by urgent.news from Business Recorder's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
This story
This is one outlet's version. Read the fullest account.
- Still on court after 20 years, the Honey Deuce keeps winning at the US Open channelnewsasia.com
