Macron, South Korea leader warn at film summit of AI risks to creativity
Emmanuel Macron warned the world would make a 'tremendous mistake' if AI became a tool to replace or claim to replace creators, while Lee Jae Myung said AI should be developed 'in a more responsible and human-centred way'.
French President Emmanuel Macron and South Korean President Lee Jae Myung warned at the Lumière Summit about the potential risks of artificial intelligence (AI) to creativity in the film industry. The two leaders, co-chairing the summit in Saint-Paul-de-Vence, France, emphasized the importance of preserving human creativity and emotional resonance in cinema.
They stressed that AI should not replace human creators and should develop in a responsible and human-centered manner. In response to concerns about AI's impact on the film industry, France and South Korea pledged to invest one billion euros (US$1.15 billion) to support independent filmmaking, with half the funding coming from France's state investment bank, Bpifrance, and the remaining amount from South Korea.
Additionally, an organization with a 30 million euro budget was established to support independent cinema. Notable figures in the film industry, such as Pedro Almodovar and Juliette Binoche, participated remotely, while streaming giant Netflix and social media platform TikTok were present in person. However, key players like YouTube and Meta were absent.
The Cannes Film Festival director, Thierry Fremaux, praised the event for fostering discussion and highlighted the strong cinema year following the pandemic, as audiences returned to theaters and younger viewers resumed their attendance.
Written by urgent.news from Free Malaysia Today's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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