'India’s Sports Retail Industry Could Grow 100-Fold In Two Decades,' Says Total Sports Founder Niteen Shah
India's sports retail industry is at an inflection point and could grow 100-fold over the next two decades as participation increases and new markets emerge beyond major cities, according to Niteen Shah, founder and managing director of Total Sports and Fitness. Shah, who has spent more than two decades in the sports and fitness business, recently launched his book, Sports Retail, as part of the…
India's sports retail industry is poised for explosive growth over the next two decades, with the potential to expand 100-fold from its current state, according to Niteen Shah, founder and managing director of Total Sports and Fitness. Shah, a veteran in the sports and fitness sector, recently penned a book titled "Sports Retail" as part of the International Institute of Sports Management's Knowledge Series.
The book delves into the history of sports goods manufacturing and retail in India, Shah's personal journey, and the industry's burgeoning potential.
Shah believes the industry will experience exponential growth, driven by increased participation, the emergence of new markets outside major cities, and the rise of e-commerce. Total Sports and Fitness is set to relaunch its online portal, offering athletes educational content and product discovery. The company has already established stores in tier two, tier three, and tier four cities, recognizing the untapped potential in these regions.
Shah emphasizes the importance of grassroots participation and structured training in developing sporting talent, attributing medals to quality training, nutrition, strength, fitness conditioning, and mental preparation. He also highlights emerging recreational sports like pickleball, which he believes can encourage greater participation due to its social nature. Despite pickleball's reputation for attracting older players, Shah notes that it is gaining traction among younger demographics and corporate groups in India.
The Indian government is actively promoting sports and fitness culture, encouraging children to participate and adopt healthy lifestyles. Shah advocates for integrating physical activity into the school curriculum, recommending at least one or two hours of sporting activities three times a week. He envisions a future where sports become an integral part of education, fostering a more active and healthier society.
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