Half of the Top 10 cameras in Japan right now come from one manufacturer – the No.1 is "recommended for users who want to carry a full-frame camera with them at all times and don't want to compromise performance"
50% of the best-selling cameras in Japan are coming from this global player, but one is missing from the Top 10 chart completely
In Japan's current top 10 camera market, one manufacturer dominates with half of the sales. According to recent sales figures from major retailer Kitamura, Sony leads the pack, accounting for five of the top ten best-selling cameras in August 2026. The Sony A7C II, a compact full-frame mirrorless camera, tops the list. Notably, Sony appears in five of the top ten positions, while Nikon's presence is notably absent from the ranking.
Canon rounds out the top five with two models, while OM System and Fujifilm complete the top ten. The Sony A7C II, praised for its performance in a small package, is available for $2,098 / £1,999.
Written by urgent.news from Digital Camera World's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
