Vietnamese fruit gains stronger foothold in global markets
Vietnamese fruit is gaining a stronger reputation thanks to its diverse varieties, high quality and nutritional value, winning consumer confidence at this year's Asia Fruit Logistica.
The Vietnam Fruit and Vegetable Association showcased 24 booths at AsiaWorld-Expo in Hong Kong from September 2-4, representing 22 businesses spanning fruit, machinery, logistics, and smart agricultural solutions. Secretary General Dang Phuc Nguyen noted the delegation's growth from 10 Vietnamese firms in 2017 to 22 this year. Vietnamese firms signed contracts worth approximately $5 million directly with international partners at the fair, with revenue anticipated to increase this year due to key products like durian, passion fruit, and dragon fruit.
While the scale of Vietnam's participation remains modest compared to its vast fruit and vegetable potential, the trade fair offers numerous benefits. It facilitates connections between businesses, distributors, and consumers, and introduces Vietnamese businesses to technologies for harvesting, processing, preservation, and transportation, particularly smart, organic, and environmentally friendly farming solutions.
Vietnamese businesses can also explore technology imports or transfers to enhance agricultural product quality and value. Le Minh Tuan of Pulimex Import-Export expressed interest in seeking partners and expanding export markets to destinations such as the U.S., Europe, Australia, the Middle East, and Africa. Vinafood International's Le Huu Dung hopes the event will enable the company to expand into other markets, citing the growing reputation and diverse range of Vietnamese fruits.
Alessandro Cordano from Portugal commended the variety, appearance, taste, and health benefits of Vietnamese fruits. Vietnam's fruit and vegetable exports have experienced substantial growth, climbing from $7 billion in 2024 to $8.6 billion in 2025, with projections of surpassing $10 billion in 2025.
Written by urgent.news from VnExpress Business's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
