The car industry A/B tested selling a car with and without CarPlay
Matt Haughey conducted an experiment comparing the sales performance of the Honda Prologue EV, a partnership between Honda and Chevrolet, to the Chevrolet Blazer EV on which it is based. The Prologue, which features Honda badges and slight visual changes, includes Apple CarPlay and Android Auto integration, unlike the Blazer. Over three time periods, the Honda Prologue outsold the Blazer by 43%, 73%, and 166%.
In 2026, consumers are purchasing the Honda Prologue over the Blazer EV at least one and a half times more often. While Honda has a stronger brand and selling reputation, the data shows a clear preference for the Prologue over the Blazer.
Written by urgent.news from Daring Fireball's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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