Matt Haughey: ‘The Car Industry a/B Tested Selling a Car With and Without CarPlay and the Results Are Not Shocking’
Matt Haughey: One case in point is the Honda Prologue EV. It’s a partnership between Honda and Chevrolet, where the Prologue is basically a Chevy Blazer EV with Honda badges, slight visual differences in the sheetmetal and interior, but all the underpinnings are straight up Chevy. Even though the keys say Honda on a Prologue, it’s a General Motors key design with a Honda logo over it. But one big…
Matt Haughey conducted an experiment comparing the sales performance of the Honda Prologue EV, a partnership between Honda and Chevrolet, to the Chevrolet Blazer EV on which it is based. The Prologue, which features Honda badges and slight visual changes, includes Apple CarPlay and Android Auto integration, unlike the Blazer. Over three time periods, the Honda Prologue outsold the Blazer by 43%, 73%, and 166%.
In 2026, consumers are purchasing the Honda Prologue over the Blazer EV at least one and a half times more often. While Honda has a stronger brand and selling reputation, the data shows a clear preference for the Prologue over the Blazer.
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Also reported by 1 other outlet
- The car industry A/B tested selling a car with and without CarPlay a.wholelottanothing.org
