SIS drives creativity with UrbanStreetFashion Fiesta

The UrbanStreetFashion Fiesta, an annual event organized by SenamImage Signatures, continues to provide a platform for fashion, entertainment, and creative expression. The third edition of the fiesta took place in Akoka, Lagos, following the success of previous editions. The initiative aims to promote brand publicity, corporate social responsibility, and collaboration across various sectors of the creative industries.

This year's event attracted support from various organizations, including Passion Fort Limited, Q4 International, SenamImage Signatures, SDelbira Company, Zuch Collections, Project Kici, and TI Model Agency. Media support was provided by Prime Time Africa, Temmyteemedia, and others. Participating fashion brands included Hypno Clothing, Dr Suit Lagos, Jeks Clothing, and Layet Signatures.

SenamImage Creative Director, Senami Ezekiel, highlighted the improvements in the trade fair and exhibition experience at this year's edition. The organizers emphasized that the event serves as a platform for emerging talents in the community, providing opportunities and connections for young creatives. Project Manager Ayobami Adelawal explained that the fiesta aims to recognize and onboard new talent, with several models and fashion brands already benefiting from the initiative.

The event also offers small and medium-sized enterprises a chance to connect with the grassroots community and reach potential customers. Organizers are seeking stronger partnerships with fashion and creative brands, media organisations, and corporate bodies to expand the initiative beyond its third edition.