Saber Interactive CCO says studio won't change its comms strategy after AI writer controversy

Saber Interactive's Chief Communications Officer Tim Willits has stated that the company will maintain its communications strategy despite CEO Matthew Karch's controversial remarks about potentially replacing a writer with AI. Karch later apologized to Stella Sacco, the writer involved in the Rideshare Stimulator controversy, but Willits said the studio received no reflection on the backlash.

Willits emphasized that the digital ecosystem thrives on outrage and surface-level takes, and the games will ultimately speak for themselves. He encouraged people to try the game and judge it for themselves, as the quality of the game would determine its reception. Saber Interactive is currently developing multiple games, including Turok Origins, Clive Barker's Hellraiser: Revival, and Warhammer 40,000: Space Marine 3, all of which will be judged by their own merits.

Willits also noted that during a period of little output from studios, Saber feels confident they can succeed with any IP.