One Nation Alliance calls for Promenade boycott over economic inclusion
The One Nation Alliance has called for a boycott of Liberty Promenade, demanding greater access to local jobs, procurement and business opportunities. Mall management says it is reviewing the group’s memorandum.
A consumer boycott at Liberty Promenade Shopping Centre has intensified a dispute over economic opportunities for residents of Mitchells Plain. The One Nation Alliance urged shoppers to avoid the mall and staged another protest after a demonstration on Monday, 31 August 2026. The group, led by Dwayne Jacobs, claims the mall is failing to incorporate the surrounding community in the economic benefits it generates.
Jacobs stated that despite the mall serving the community whose spending supports its businesses, residents are excluded from economic opportunities. The mall was built for the people, he added, recalling his presence during its construction. The alliance has submitted a proposed economic inclusion memorandum to mall management, demanding increased opportunities for small, emerging and established businesses, local suppliers, contractors, and community-based service providers.
The proposal also includes pop-up trading, exhibitions, market days, promotional activations, enterprise development, and mentorship programs. Jobs and skill development are crucial, with demands for local recruitment drives, internships, learnerships, and entry-level positions in various sectors. A quarterly forum is also suggested for alliance, mall owners, and stakeholders to discuss employment, procurement, enterprise development, skills, and community safety.
Liberty Promenade's spokesperson, Chezelle Kroon, acknowledged receiving the memorandum and confirmed management will review its contents. The mall's focus, she stated, is on ensuring the safety and security of its tenants, staff, and customers.
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